If you write to your blog or social media, it is super important that the reader gets what he needs. The more clearly you understand why you are writing, and for what purpose you are creating the text, the better the disparaging communication between you and the one who reads this text will be.
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I write texts for commerce most of my time now.
Articles about where it is better to relax in Singapore, what advantages Huawei headphones have, or how the psd2 directive differs from the particular version))
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And it doesn’t matter at all what my text is about, and the main thing is that after reading it, a person understands precisely the thought I want to express. That the most profitable hotel is The Capitol Kempinski, the Huawei free buds 3i headphones are compact and comfortable to hold in your hand, and psd2 turned the entire banking system to hell).
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It turns out that it’s not so easy to express your idea unambiguously, so we work on the text in the following order:

Steps:

• Write the text (this is a crucial step). The most important step I would say (!)
• We read it and answer our questions: what is this text about, what emotions and feelings does it evoke, why was it written, and what tasks does it perform?

For example, I write a note on my blog about mental health. You need to understand what I want to convey with my text, the idea that monitoring mental health is crucial in general, or I want to talk about ways to watch it, or maybe share a story about how my friend flew off coils. All this is because he did not turn to a psychologist in time). Understand the purpose.
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• Read the text again

Break it down into meaningful blocks. Each block has one idea. What will help to understand this block better? How does he feel after reading it? What else can be improved?

• Get some rest

Forget about the text; let it live its own life, and the answers to the previous questions will fit in your head.
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• Read the text again

What is it really about? What is missing to solve the problems of the text, and what is superfluous? What distracts from the super purpose of the text?

• Make changes

You are awesome!